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Benefits · Proposed example, not live

New Hire Benefits Enrollment

Why

OE, launches and quarterly Benepass reminders are covered. New hires get nothing about their enrollment window.

Already running at Forward

  • Open Enrollment sequence with targeted reminders to non-completes
  • Quarterly Benepass reminders in Slack
  • Launch emails for new benefits (HealthEquity, MAPFRE)
Trigger
Start Date
Audience
US employees (Canada and DR versions would follow with local benefits)
Channel
Email

From
People & Culture <peopleandculture@forwardfinancing.com>
To / Audience
US employees (Canada and DR versions would follow with local benefits)
Sends
2 days after Start Date10:00 AM recipient's local time, weekdays
Subject
Your benefits enrollment window is open

Hi Preferred First Name,

Welcome to Forward. As a new team member, you have 30 days from your start date to enroll in benefits. If you don't enroll in that window, you'll need to wait for Open Enrollment or a qualifying life event.

What's available

  • Medical, dental and vision
  • HSA through HealthEquity
  • Benepass for eligible perks and stipends
  • 401(k) with company match details
  • Other benefits

How to enroll

  1. Log in to Rippling
  2. Review your options and costs
  3. Make your elections before 30 days after your start date

Questions? Reach out to the Sequoia Advocate Team or People & Culture.

People & Culture